The future of building the right teams is rapidly changing. Fueling this change is a basic question: Are you attracting people who want to be a part of your organization, in particular, and what it stands for, or are you attracting people because you have an open position that pays money and offers some benefits? The latter has been the way most organizations have found people. And, the latter will continue to be the way a number of organizations try to find great people going forward. Nothing wrong with it, really, except that you tend to attract a number of people who are ill-fitted to the organization or the position. What about the organizations that choose the other approach? Attracting people because of who you are and what you stand for feels different. Instead of getting just anybody’s resume, we would getting interest from those who are looking for more than a job. These people want to be a part of something much bigger and much more exciting. The future of building the right teams is about playing a long game to create an organization that naturally attracts high performers. This goes way beyond salary and benefits. It goes to the work, the culture, the reputation, the leadership, and the mission.