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The Culture+ Blog

Insights to help you create a compelling and connected culture

The Proper Role of Mission

A real mission does more than occupy space on some wall in your office. A real mission clearly identifies what the organization intends to do. A real mission inspires action because it is tangible. It is something that can be measured. It is something that can grabbed on to. It is something that, when used properly, motivates people. Too many of us are messing up our missions by pretending to be poets instead of simply, and clearly, stating what we are trying to do. Make your poetry into the vision statement. Make the mission your everyday work.

by Jonathan

Jonathan Wilson is the CEO of Sandcastle, a leadership training and development consultancy. He frequently speaks and writes about building high performance teams. Jonathan regularly presents his latest findings and insights to business and government leaders at local, state, and national association events (both in-person and virtual). His first book, Future Leader: Rebooting Leadership to Win the Millennial and Tech Future is available now.

Tagged: Leadership

Published on: August 27, 2018

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