+1 (425) 442-3274 jonathan@sandcastlecompany.com
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Context is compelling

Context is compelling. Whether it’s context about your big project provided to the larger project team, or context from the mundane. Take this water fountain. How can dispensing water be compelling? The upper right side has a digital counter. The text around it...

Make time for winners

“Make time for winners.” This is courtesy of my wife who sent me a pic with that caption written on a sticky note. How does that sentence make you feel? A little off? It feels more intuitive to say, “make time for those who are struggling.” To...

Designing for the wrong efficiency

We can design our client interactions for efficiency. For the hotelier, create SOPs that seek to engineer every interaction into an analogue algorithm. For the doctor, half-heartedly talk to the patient sitting to your left while you focus on feeding information into...