Does your firm have core values?

How would you characterize them using this stickiness spectrum?

0- Sasquatch: Some in the firm believe they exist, but there is no proof.

1- Pure Teflon: Core values in single words on your website.

2- Firefighter Pole: Core values in short phrases on your website.

3- Drying Syrup: Core values in descriptive paragraphs on your website.

4- Old Velcro: Core values as descriptive and illustrative paragraphs that get brought up from time to time.

5- Flypaper: Core values that influence decision-making, are described in detail, shared repeatedly in illustrative stories, that have cost your firm revenue to adhere to, and influence performance reviews, compensation, and promotions.

Here’s why this matters:

Your firm has core values. The question is whether those values are intentional or accidental. Whatever those values are, they are influencing your workplace culture. And, your culture is influencing the decision-making process of superstar candidates (66% say it’s the number 1 consideration).

A muscular set of core values will separate your firm from the competition.