Context is compelling.
Whether it’s context about your big project provided to the larger project team, or context from the mundane.
Take this water fountain. How can dispensing water be compelling? The upper right side has a digital counter. The text around it says, “Helped eliminate waste from ___ disposable bottles.” The counter provides us context. Almost 1,000 plastic bottles have been saved by using this fountain.
When I noticed this today it put my use of the fountain in a different context. Instead of just getting something to drink, I am now helping (in a small way) to save the planet!
I love this.
Context is compelling. For everything you are working on that involves others, make it more compelling, more interesting, by providing context. I know you are busy, but carve out the time to tell a short story. The benefits will far outweigh the investment.
