The upper echelon of leadership is occupied by relatively few people. Admittance to this club requires the candidate to do a couple of things. One of the things it requires is a certain type of bravery. The candidate must have said “no” to a potentially lucrative initiative. An initiative so enticing, other people in the organization raise their eyebrows in disbelief when the no-go decision is shared. An initiative so alluring, that someone with organizational power seeks an explanation. The reason it was declined? The initiative was too far removed from the organization’s primary mission. And, the candidate knows that initiatives that run down rabbit trails steal money, time, and attention from other initiatives that are better aligned. To focus on the great means we must set aside the merely good.