The “why” is simple.
I was at a middle school open house the other night. The teachers seemed to be following a prescribed playbook. Instructed from on high to “share your why with parents!” They worked hard on their answers. A good thing!
But I heard long winded statements. Too many words with too many syllables. The raw and resonant truth was hidden beneath.
I wanted to share with them that this should be simple. Just a few words that express your drive. But the pull is too powerful. We want to feel professional. We want you to feel that we are professional. We want you to hire us, like us, approve of us.
But less is more. And less is also more convincing. It’s more authentic.
Why should somebody hire you?
Why should someone hire your firm?
Why are you in this line of work?
How simple can you make it?
Maybe the answer for our teacher friends is, “Education changed my life. I can’t think of anything else I’d rather do than help change your child’s life.”
What’s your answer?
